At Softluence, we understand that the software industry is experiencing explosive growth – AI has lowered the barrier to entry, making it easier than ever to launch a product.
But with that surge comes a new challenge: standing out. We believe the most AI-resistant and powerful form of digital marketing is influencer marketing. People want real opinions, authentic reviews, and trusted voices – not generic, AI-generated ad campaigns.
That’s why we built Softluence – to influence the future of SaaS by connecting innovative companies with the creators who can tell their story best. We work closely with both sides to build genuine partnerships that drive awareness, trust, and growth.
Ollie
Co-founder
Ollie brings a strong background in social media strategy and campaign execution, backed by certifications by Meta, Adobe and UC Davis.
Before co-founding Softluence, he's ran multiple successful social media agencies where he specialized in managing personal brands & UGC campaigns that helped companies drive engagement and conversions.
With a professional foundation in real estate, Ollie is no stranger to fast-paced environments. He knows the value of clear communication, quick turnarounds, and win-win outcomes. His ability to balance the needs of both clients and creators ensures every campaign runs smoothly and delivers real, measurable results.
Before co-founding Softluence Alex worked behind the scenes with 7-figure founders to grow a powerful online community that directly fuelled revenue growth.
In one standout campaign, he scaled a membership platform by over 230%, growing it from 3,000 to 10,000+ members in just two months.
With a sharp eye for creator-led content, Alex has managed a diverse team of 8 UGC creators, leading campaigns that amassed millions of views across platforms such as TikTok.
Fun fact: When he's not deep in campaign strategy, Alex is a certified snowboard instructor. Whether it's carving mountains or carving out new marketing playbooks, he’s all about finding the best line to success.
Alex
Co-founder